We live in a sparkly, tech-defined era of gadgets, innovation and unicorns. So much of business is tech, tech-related or tech-ancillary, which is really a nice way of saying that they’re built specifically NOT to include people. It’s about automation and thought-less replication. When you utilize an app, you are circumventing any need (or desire?) to interact with other people. And yet…
When you boot up your laptop to handle your Black Friday shopping, you’re doing so precisely because you don’t want to deal with crowds, lines, cashiers and parking jockeying. In other words, people. And yet…
And yet, humans are omnipresent. We imagine and design and build ways to not interact with each other, then we’re inordinately impressed when someone sends us a hand-written “thank you” note. We’re so busy scaling, that we forget that what we’re building is being built by people, to be used by people to solve a people-problem. We’re problem-solving our connectedness. There are apps for that.
Humans are the space in between - the creamy center. We are what technology is made of, bounced off and smacked up against. And we’re not going anywhere (well… hopefully). We need other humans. We crave contact and connectedness. We are at our best with each other and our worst when we hide behind our screens. We simply do better together.
Statista calculates that there are over 4 million apps on the market between Apple & Android, as of June of 2016, and there are more being built every day. You would think that with all of that technology at our fingertips, our problems would be solved with the push of a button or a swipe of the screen, but we keep finding/making new problems.
Humans are not obsolete. Like it or not, we need each other. We continue to require meaningful interaction with each other. Perhaps, in our matte-shiny, curve-edged, clock-is-ticking, digital world, finding ways to authentically connect with each other, whether in our businesses or personal lives, may be our greatest innovation.
LB Adams is the Founder of Practical Dramatics headquartered in Charleston, SC. Her company uses theater strategies to help humans grow more profitable conversations with other humans.